UBP

To mark the 70th anniversary of UBP, we wanted to create a campaign that truly celebrated the people who have helped make the company what it is today. Our campaign focused on the stories of individual employees, highlighting their achievements and contributions to the company.

By focusing on the employees, we emphasized the human aspect of UBP and created a connection with the audience. We want people to see that behind every product of UBP is a person who has put in hard work and dedication.