CATEGORY
Advertising, Branding
OLIVIER DELAGRANGE
To improve the brand perception of Olivier Delagrange (Handwash & Shower Gel), we took a two-pronged approach.
First, we revamped the labels of the products to give them a fresh and contemporary look that aligned with current trends in the market.
Second, we focused on lifestyle living through our communications. We recognized that our target audience is interested in living a healthy and active lifestyle, so we tailored our messaging to reflect this.