CATEGORY
Advertising, Branding, Video, Web
MNIC
We have successfully secured the public bid for the launch and advertising of the new Mauritius National Identity Card (MNIC). This comprehensive project encompasses the complete design of the new identity card, as well as the strategic communication efforts across all relevant channels.
Our approach ensured that the new identity card not only meets the highest standards of security and functionality but also resonates with the public through effective marketing and outreach initiatives. We collaborated with various stakeholders (PMO, Central Informatics Bureau, Harel Mallac Technologies) to ensure its successful implementation and widespread acceptance.