BANK ONE INTERNATIONAL BANKING

We devised a communication strategy that would be unique to Bank One whilst giving it an edge so that it is portrayed as it should be: a major player in the banking sector. A slight change in the logo colour and typography gave it a more dynamic and modern feel, and moreover, an intelligent emphasis on the word ONE in the name was used as a creative twist through all communications, hence making it unique to the brand. ONE and only, that is!